Marketing opportunities

BUILDING SERVICES helps companies market their products and services to professional decision-makers.

Whether you want to increase brand recognition, get your products specified, drive traffic to your website or generate high-quality leads for your sales teams, we have solutions to help you grow and protect your share of the UK market.

Below is an overview of the main opportunities we offer.

 

BUILDING SERVICES online content marketing platform

Extend your reach and influence without adding to your workload by using our content experts to promote your key products and services.

BUILDING SERVICES online is the most comprehensive source of product and service information available to professional designers, specifiers and buyers working on UK projects.

We cover all major manufacturers and most specialist suppliers. We've illustrated thousands of products and systems for specifiers and buyers to choose from.

  • Easy to search, browse and refine
  • Optimised for desktop, tablet and smartphone
  • The best source of qualified product and service information for the UK B2B marketplace
  • Unique workflow tools to help buyers progress their interest
  • Used by leading brands to extend their reach and influence

Website users

BUILDING SERVICES online is used by leading designers, contractors and end users looking to find the products and services they need to work for on their projects. They use the site because it gives them access to qualified information in a standard format that is easy to use.

Below are some of our regular visitors who come to find the best solutions for their projects.

"A fast and powerful tool that enables me to research topics of specific relevance to my design and construction projects, and build a tailored library of information." William Bolton, Senior Architect, Inverclyde Council

Buyers and specifiers from the organisations below have visited the BUILDING SERVICES website multiple times over the past 30 days.

NameSectorTown
Building Research EstablishmentCertification and Accreditation BodiesWatford
KierBuilding Construction ContractorsSandy
Persimmon Homes North West LtdConstructionManchester
Kier Group PLCConstructionSandy
Carillion PLCBuilding Construction ContractorsWolverhampton
Wates Group LimitedBuilding Construction ContractorsLeatherhead
AtkinsEngineers (Consulting)Epsom
ArupDesignLondon
Wolseley UK LimitedBuilding Materials & ToolsRoyal Leamington Spa
Laing O'Rourke Holdings LtdConstructionDartford
Interserve PlcBuilding Construction ContractorsBirmingham
CundallEngineers (Consulting)Newcastle upon Tyne
Travis Perkins PLCRetailNorthampton
Mace LimitedConstructionLondon
Building Design Partnership LimitedArchitecture and PlanningManchester
Gillespies LLPArchitecture and PlanningLondon
Aspire Defence Capital WorksBuildersTidworth
University of AberdeenUniversity Activities ofAberdeen
PLP ArchitectureArchitectsLondon
Dodd GroupMechanical or Industrial EngineeringTelford
Max Fordham LLPEngineers (Consulting)London
Willmott DixonConstructionLetchworth Garden City
Murphy GroupCivil EngineersLondon
Northumberland County CouncilAdult Education LocationsMorpeth
University of OxfordUniversity Activities ofOxford
NG BaileyElectrical Contractors and ElectriciansLeeds
Pope Consulting LtdMechanical or Industrial EngineeringChichester
Rick Mather ArchitectsArchitectsLondon
Briggs & Forester Group LtdEngineers (Consulting)Northampton
Hurley Palmer Flatt LtdEngineeringLondon
A1 Flue SystemsStainless Steel Finished ProductsNewark
Fabdec LtdSteel FabricatorsEllesmere
Trant Construction LimitedCivil EngineersSouthampton
Aspen Air Conditioning LtdAir Conditioning EquipmentHailsham
Troup Bywaters + AndersEngineers (Consulting)London
Rose Builders LtdBuildersManningtree
CPMG Architects LtdArchitectural ServicesNottingham
Aedas Group International LimitedArchitectsLondon
Arch Henderson LLPEngineers (Structural)Aberdeen
Hawkins Brown Architects LLPArchitecture and PlanningLondon
Hopkins Architects Partnership LLPArchitectsLondon
University of SurreyEducationGuildford
Core Five LLPConsultantsLondon
Workman LLPReal EstateLondon
Leeds City CouncilLocal GovernmentLeeds
Denbighshire County CouncilGovernmentRuthin
Carefoot PLCBuildersPreston
CH2M LondonCivil EngineeringLondon
Newcastle UniversityEducationNewcastle upon Tyne
The London School of Economics and Political ScienceEducationLondon
The University of SalfordEducationSalford
Transport for LondonRail Transport ServicesLondon
Percy R Brend & Sons (Hoteliers) LtdHotels and AccommodationBarnstaple
Northern Ireland Civil Service Department of FinanceGovernmentBelfast
Conditioned Environment Mechanical Services LtdPlumbing, Heating, Cooling and VentilationLondon
Foster + PartnersArchitectsLondon
MITIE Group PLCFacilities Management ServicesBristol
NEC GroupExhibition and Trade CentresBirmingham
Balm & Davies LtdMechanical Engineering GeneralRochford
The City of Edinburgh CouncilLocal GovernmentEdinburgh
PRP Architects LLPArchitecture and PlanningLondon
Mears Group PLCHospital and HealthcareGloucester
National House Building CouncilInsuranceMilton Keynes
Peter Haddon & PartnersArchitectsNorthampton
Tyne Moulds & Machinery Co LtdMould Rubber and Plastic ManufacturersNewcastle upon Tyne
University of LiverpoolUniversity Activities ofLiverpool
Hoare LeaEngineeringBristol
Ministry of DefenceMinistry of DefenceLondon
Queens University BelfastEducationBelfast
RHB Partnership LLPEngineers (Consulting)Popham
Sir Robert McAlpine LtdCivil EngineeringHemel Hempstead
South East Water LtdWater CompaniesSnodland
Stockton-On-Tees Borough CouncilGovernmentStockton-on-Tees
SVM Consulting EngineersEngineers (Consulting)Berkhamsted
Tolent Construction LimitedConstructionGateshead
National Grid Holdings One PLCUtilitiesBirmingham
Northern Ireland Water LtdUtilitiesBelfast
Pipe Solutions LtdPipes and FittingsHarrogate
PJA GroupHeating, Cooling & VentilationStevenage
Meesons AI LimitedSecurity Equipment InstallersSkipton
Metropolitan WorkshopArchitectsLondon
London School of Economics and Political ScienceEducationLondon
Manhire AssociatesEngineers (Consulting)Kingston upon Thames
Mast Architects LLPConstructionGlasgow
H. Malone & Sons LtdMechanical Engineering GeneralNewcastle upon Tyne
Durham UniversityEducationDurham
Danks BadnellArchitectsWindsor
Dawnus Construction LtdConstructionSwansea
Deutsche Bank AGBanks and Financial InstitutionsLondon
Arthur McKay & Co LtdMechanical Engineering GeneralLoanhead
A J Cocker AssociatesBuilding SurveyorsRochdale
Bristol City CouncilLocal GovernmentBristol
City of London CorporationLocal GovernmentLondon
Collective Architecture LimitedArchitecture and PlanningGlasgow
Wandsworth Borough CouncilLocal GovernmentLondon
Muir Walker & Pride LtdArchitecture and PlanningSt. Andrews
Tower Ceramics LtdTile Wholesalers and SuppliersLondon
University College LondonEducationLondon
University of BathEducationBath
University of East AngliaSchools & UniversitiesNorwich

What we do for our clients

Whether you're an established market leader or an innovative start up, we make sure that well- presented, detailed information on your most important products and services is available to specifiers and buyers whenever they need it.

Illustrated pages that we create for you are given prioritised ranking in search results and are actively promoted offline.

Over 97% of all online page views are generated by illustrated pages.

What you get online

  1. Pages prepared for you by our content experts
  2. Your branding on every page
  3. Up to 12 captioned illustrations per page
  4. No duplication of your own content
  5. Consistent formatting to facilitate comparison
  6. Detailed descriptions with key features and benefits
  7. Copy spec functionality if it's a product
  8. Links to specific pages on your website for each entry
  9. Downloads to help buyers progress future interest
  10. Videos to educate and inform
  11. Cross-referencing to maximise conversion opportunities
  12. No competitors featured on your pages
  13. Contact details and workflow tools to help buyers progress their interest
  14. Metrics so you can assess how your pages are performing
  15. Ongoing account reviews and CMS support to make sure your profile is accurate and up-to-date

How you benefit

  • Your key products and services are promoted to professional decision-makers
  • Awareness of and trust in your brand increases
  • New business opportunities are generated
  • Your website ranking benefits from high quality in-bound links
  • There is minimal demand on your time and resources
"ESI.info updates our content as I'm busy so don't have time to do all of it myself! It's a pretty smooth process - I send them new project information as it comes in, and they upload it and also prompt me to choose the best case studies to promote in their email bulletins." Mark Chessell, Chief Executive, IOTA

Help us to help you

We provide a full content editing and production service for value added subscriptions. Tell us what you'd like to promote and we'll do the work for you.

Book a demo Apply for a free profile
 

BUILDING SERVICES marketplace bulletins

Benefit from high quality exposure to professional decision-makers interested in keeping up-to-date with sector innovations.

Promoting your products and services through bulletins is a great way to increase your brand's reach and generate tangible returns on your marketing investment.

What you can promote

Any product or service that is illustrated and published on the BUILDING SERVICES website can be promoted, including case studies, products, articles, CPD, news and events.

What you get when you are featured

  • Strong visual representation for maximum impact
  • Informative title and snippet
  • Prominent branding to build familiarity and trust
  • Read more or visit your website options for buyers to get more info
  • Re-promotion to our social media followers

Benefits

  • Builds confidence in your brand
  • Extends your reach and influence
  • Creates new business opportunities
  • Drives traffic to your website
  • Easy to assess ROI - you can see the audience you've reached
BUILDING SERVICES bulletin metrics*
Address book4467
Delivery rate97.04%
Opens - buyers exposed to promoted brands1047
Clicks - buyers wanting more info74
Send to open rate23.44%
Open to click thru rate7.07%

* Averages are based on the last 3 issues published

See who you are reaching

When you are promoted in a bulletin, you can gauge the quality of your exposure through your metrics dashboard. We report the job title, company and location of everyone who opened the bulletin and everyone who clicked through to your promoted project, product or service.

bulletins are included in all value-added subscriptions.

It takes less than two minutes to book and schedule a slot.

Book a demo Watch the video
 

BUILDING SERVICES business lists

Maximise returns on your direct marketing campaigns by tapping into our database of professional designers, specifiers and buyers.

Over 30,000 named business email addresses to choose from...

Decision-makers in key and complex organisations, including local authorities, and leading consulting, contracting and client organisations are thoroughly researched and checked each year.

High quality lists

We don't supply generic emails - 98% of our contacts have named business email addresses.

  • Named business email addresses
  • Tailored to match your requirements
  • Easy to segment by business sector, job role or geographical area
  • Unlimited use during rental period
  • GDPR and PECR compliant
  • CTPS checked

Tailored selections

Contacts can be selected by business activity, job function or geographical location. Address books can be de-duplicated against your own contacts to give you new business opportunity files.

Use our lists to

  • Maximise the effectiveness of your direct marketing campaigns
  • Generate high-quality leads for your sales team
  • Build brand awareness
  • Drive traffic to your website
  • Easily quantify your return on investment
"With gone-aways at a minimum and response levels well above average, ESI.info is a company that truly understands the market and has the capability of compiling a selection of named contacts that matches client needs. I continue to value the additional insights they provide." Client Services Account Director, CIB Communications Ltd

How it works

  1. Plan
    • Tell us who you want to target or call us to talk through your requirements
    • Let us know when you need the address books
  2. Search and select
    • We select contacts to match your profile by business sector, job function or location
    • We process any contacts you want to include or exclude using email addresses you supply
    • We provide you with a list profile and sample for approval
    • We finalise the contact selection for you
  3. Deliver
    • We provide you with a data file to import into your email or CRM system
    • Contacts are classified by business activity, job role and location, making it easy for you to segment your data for specific campaigns

Business list rental rates

Cost per '000 business contacts

Platinum marketing subscription
£275
Gold marketing subscription
£325
Silver marketing subscription
£450
Bronze marketing subscription
£525
REQUEST A COUNT
 

Managed email campaigns

Make sure your email marketing complies with current legislation and gets delivered in the right format to your intended audience by taking advantage of our managed email campaign service.

What we will do for you

  • Set up a responsive email template that suits your messaging style
  • Include your branding in headers and footers
  • Set up your campaign using source material provided by you
  • Send you a proof for approval
  • Add or suppress your contacts as required
  • Send your campaign to an agreed schedule
  • Provided campaign metrics and reports to help you assess ROI
  • Include up to 5000 email addresses from our database
  • Supply contact details for opens and clicks for you to follow up as you wish

Notes 1. Contact details will not be supplied for any information channel the user has unsubscribed from. For example, if one of our contacts is registered with the corporate telephone preference service (CTPS), you will not be given their telephone number.

Managed email campaign rates

Responsive email template set up with your branding
£450
First campaign set up, send and reporting
£450
Additional campaigns set up, send and reporting
£280

Campaign set up, send and reporting costs are based on you supplying source material for the email, including subject line, headlines, copy, images, hyperlinks and on page forms if required.

Examples of recent managed email campaigns

To discuss how we can maximise effectiveness of your campaigns and save you the time and cost required to set up and manage your own campaigns.

Book a demo
 

FAQs

Downloads

EXTERNAL WORKS marketing opportunities
16pp, September 2018, 2MB

Marketing services - terms and conditions

To see our marketing terms and conditions for paid for subscriptions, please click one of the links below:

Can we help?  0131 586 4466