Hamilton Litestat has announced its partnership with electrical industry portal Voltimum UK as part of its marketing strategy for 2016.
The new initiative will build on Hamilton’s existing communication channels within the sector, with Voltimum helping to target its own vast international community of electrical installers, building services and interior design professionals.
The business will look to raise the profile of the Hamilton Litestat brand as well as increase knowledge of its services and product offering, which spans decorative switch plates and sockets, its recently-released consumer units and its Mercury® Lighting Control and Multi-room Audio solution. Hamilton also aims to utilise market research gained from its members as it looks to continuously improve its offering for customers.
"Hamilton Litestat is the first new manufacturing brand to join Voltimum this year, following a significant number joining in 2015,” commented Eddie Embleton, MD at Voltimum UK & Ireland. “It brings the total number of premium brands represented on the portal to 61. Hamilton Litestat is a company we are very proud to represent, as it is so important in electrical accessories and lighting, and also in the fast growing home automation sector. “We are extremely pleased to bring Hamilton’s technical expertise, product information, news, training and other services to our Voltimum UK audience.”
Gavin Williams, Hamilton Litestat Marketing Manager, says: “We’re delighted to begin our partnership with Voltimum. Through this new marketing initiative, we aim to further strengthen the understanding and awareness of Hamilton’s products and services amongst Voltimum members. We also anticipate gaining additional insight from the community to support our existing market research. This will allow us to create better products and services to exceed industry expectation and pre-empt industry demand. We look forward to working closely with Voltimum to better support our customers.”